YOU SHOULD REVIEW THE FOLLOWING STATEMENT PRIOR TO SUBMITTING ANY PERSONAL INFORMATION TO THIS WEBSITE.

Shopatron (and our parents, subsidiaries and affiliated companies worldwide) respect the privacy of our partners and suppliers of products or services, clients, and their customers. The purpose of this Privacy Statement is to provide you with information concerning our services, the types of information we are provided by third parties or obtain ourselves through your visits to our Website, how we use that information, whether we disclose the information provided to us to others, and the options you have with regard to the use and correction of that information. Some of these services may be provided through sites bearing our partners’ and suppliers’ names and trademarks and are not in the sole control of Shopatron. Additionally, Shopatron may provide links from our Website to the websites of third parties who may provide services to you directly or on our behalf. THE PRIVACY POLICIES OF THESE THIRD PARTY SITES MAY BE DIFFERENT FROM OUR PRIVACY POLICIES AND WILL GOVERN ANY TRANSACTIONS UNDERTAKEN ON THOSE SITES. We urge you to review the privacy policy of any site to which you are linked.

Privacy Complaints by European Union and Swiss Citizens
Shopatron complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland (the “Safe Harbor Program”) and contractually requires the Merchant to comply with commitments made by Shopatron in accordance with the Safe Harbor Program. Shopatron has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view Shopatron’s certification, please visit http://www.export.gov/safeharbor/. Shopatron commits to resolve complaints about your privacy. European Union and Swiss citizens with inquiries or complaints regarding the privacy policy should first contact eusupport@shopatron.com. If European Union or Swiss citizens do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by Shopatron, you may contact the BBB EU Safe Harbor Dispute Resolution Program.

BBB EU Safe Harbor Dispute Resolution Program
Shopatron has further committed to refer unresolved privacy complaints with European Union or Swiss citizens under the US-EU and US-Swiss Safe Harbor Principles to an independent dispute resolution mechanism, the BBB EU SAFE HARBOR, operated by the Council of Better Business Bureaus. If European Union or Swiss citizens do not receive timely acknowledgment of complaints, or if such complaints are not satisfactorily addressed by Shopatron, please visit the BBB EU SAFE HARBOR web site at www.bbb.org/us/safe-harbor-complaints for more information and to file a complaint.

Collection of Personal Information
Depending on the nature of the services provided by Shopatron to the Merchant, or the services provided to Shopatron from third parties, Shopatron may receive personal information either from you directly or from the Merchant or third parties providing services to Shopatron. Shopatron may receive and process personal information provided by you in the following situations:

• requesting information about products and services;
• entering a contest or promotion;
• ordering newsletter or other informational tools;
• where you submit an order
• purchasing, downloading and/or registering products; and/or
• signing up for additional services
• for the purposes of verification of your identity or fraud prevention purposes

In all cases however, we will obtain personal information from you in accordance with applicable law.

Use of Personal Information
PERSONAL INFORMATION PROVIDED TO US WILL PRIMARILY BE PROCESSED ON OUR COMPUTER SERVERS LOCATED IN THE UNITED STATES OF AMERICA.

HOWEVER, SUCH INFORMATION MAY BE TRANSMITTED OR MADE AVAILABLE TO (I) THE MERCHANT OR (II) EMPLOYEES OR SERVANTS OF SHOPATRON OR THIRD-PARTIES PROVIDING SERVICES TO SHOPATRON OR (III) PRODUCT MANUFACTURERS, LICENSORS AND/OR OR SUPPLIERS, LOCATED IN THE UNITED STATES OR ANOTHER TERRITORY OUTSIDE THE EUROPEAN ECONOMIC AREA (EEA). YOU SHOULD NOTE THAT AT PRESENT, THE UNITED STATES AND COUNTIRES OUTSIDE THE EEA (EXCEPT FOR SWITZERLAND, ARGENTINA AND CANADA) ARE NOT APPROVED BY THE EUROPEAN UNION AS HAVING DATA PROTECTION LAWS MEETING STANDARDS REQUIRED UNDER THE EU DATA PROTECTION DIRECTIVE (95/46/EC).

We will use the personal information provided to us for the following:

1. to take, process or deliver your order, process or obtain payment or notify you of the status of your order;
2. in connection with keys, access codes or other information as may be required, to permit you to access sites of third parties providing services to receive products, updates or services;
3. to screen your order through a validation system (‘Fraud Screening System’) to prevent fraudulent orders,
4. to provide it to industry and credit related organizations for security, credit or fraud prevention purposes;
5. to facilitate the renewal of subscriptions for products or services;
6. to provide you with effective customer service and/or technical support and to communicate with you by email about your website experience in regards to Customer Service and purchasing products from Shopatron’s ecommerce platform;
7. to monitor service or purchasing patterns; and to improve the content on our websites;
8. to use your contact information to send you, with your consent, marketing materials, newsletters, promotional emails, or undertake other promotional activities;
9. to enhancing your online shopping experience – We may use your information to recognize you and welcome you when you visit this site;
10. to permit you to participate in online surveys and polls, assuming you voluntarily agree to provide such information in connection with these surveys and polls; and
11. to send important notices, such as communications about product purchases, product recalls, product warranty information, product safety or security information, and changes to other policy documents. (Because this information is important to the products that you purchase on Shopatron’s ecommerce platform, you will receive these communications even if you have opted out of all other communications.)

We will observe applicable law and take all reasonable steps to ensure any person or entity receiving personal information for the purposes described above, are obligated to protect and keep secure the personal information on your behalf.

BY SUBMITTING YOUR ORDER EITHER TO THE MERCHANT, TO US, OR TO THIRD PARTIES WHO PROVIDE SERVICES TO US, YOU CONSENT TO THE USE OF YOUR PERSONAL INFORMATION AS SET FORTH ABOVE, AND TO THE TRANSFER OF THAT DATA TO MERCHANTS OR THOSE INDIVIDUALS OR ENTITIES WE ENGAGE TO PROVIDE SERVICES IN CONNECTION WITH YOUR TRANSACTION.

Sharing Personal Information
In some circumstances, personal information that Shopatron receives from you directly may be provided to the Merchant in order for them to fulfill a service to us for your benefit or directly to you. We may also provide your information in order to register your purchase with the manufacturer or service provider for warranty, technical support, after sales service or similar purposes. Merchants agree to be bound by the terms of this Privacy Statement.

Shopatron also employs other companies to provide services to us in connection with your transaction or after sales services. We do use companies to process credit card payments, deliver packages, send mail, analyze data, Fraud Screening, provide marketing aid and assistance, provide customer service, and otherwise provide services to us to enable us to serve you and enhance our services. These organizations may have access to personal information as required to permit them to perform their obligations to us in this regard. It is Shopatron’s policy to require these third parties to use this information in a manner consistent with this Privacy Statement.

Shopatron may be required to respond to subpoenas, court orders or be asked to respond to other legitimate requests for your personal information from appropriate law enforcement or governmental authorities. We may not provide you with notice of such requests and may release personally identifiable information to third parties when we believe it is appropriate for us to do so in order to comply with the law or to protect against fraud. We may also release such information:

1. to cooperate with law enforcement or other governmental investigations (without necessarily requiring the law enforcement or government agency requesting the information to formally serve us with a subpoena);
2. to comply with all valid court orders or subpoenas;
3. to protect the legal rights of Shopatron, its employees and our users;
4. when we believe it is needed for fraud protection and/or credit risk reduction; and/or,
5. to protect the personal safety of our employees, agents, other users or the public in general.

Shopatron also reserves the right to report to such entities any activities that we believe to be unlawful. Any such report of the activities outline in (a) through (e) will be made without prior notice to you, and you consent to such disclosure by us.

In the event Shopatron merges with another entity, is acquired by another entity, sells substantially all of its assets to another entity, or enters into a business combination with another entity, Shopatron may be required to disclose some or all of your personally identifiable information to that entity to continue serving you.

Shopatron is not in the business of selling, trading or renting personal information. We will not use or share your personally identifiable information with others except as provided for in this Privacy Statement.

Management of Personal Information
Shopatron seeks to keep personal information accurate and up-to-date. If you find that your personal information is not accurate, please let us know in writing.

If you need to update or correct your email address, mailing address, contact information, your preferences for newsletters and other marketing information (if any) you receive from our manufacturers, or anything related to managing your Shopatron ecommerce account, please use the Customer Service Help information available. Without prejudice to your rights of access and other rights in relation to your personal information under applicable law, Shopatron will use best efforts to investigate your concerns after we receive your inquiry and make the necessary corrections, additions and/or deletions.

Shopatron will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Statement unless a longer retention period is required or permitted by law. Shopatron will delete your personal information after a reasonable time, given the purposes for which your personal information are held, unless it is appropriate or necessary to keep your personal information. It may be necessary for Shopatron to retain your personal information even after you have closed your account if retention is reasonably necessary to comply with our legal obligations, meet regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce other legal agreements. When personal information is deleted or disposed of, it will be in a manner that prevents loss, theft, misuse, or unauthorized access.

Shopatron will disclose your personal information directly to you upon your written request; provided, however, that we may reject all or part of your request when: 1) the disclosure may lead a breach of applicable law and regulation, or 2) where you have failed to provide sufficient evidence to verify your identity. Shopatron may charge USD $3.00 for each request of information.

Cookies
Shopatron websites and online services use “cookies” and other tracking technologies such as web beacons. Cookies are text files that are placed on your computer when you visit our web pages to make interacting with our websites faster and easier. They help us deliver the service you have requested and help us improve your experience of our site. For example, we use cookies to help identify and resolve errors, and to show related products when you browse. These cookies do not harm your computer.

What if I Disable Cookies?
Because we use cookies across our websites, disabling them will prevent you from using parts of the sites. If you do not want cookies, you can set your browser to reject cookies or to notify you when any website attempts to place a cookie in your browser.

How do I Disable Cookies?
Although cookies are harmless, we understand that you may feel uncomfortable with them being sent without your explicit permission. To learn how to restrict or block cookies through your browser, see your browser’s Help.

Information Collected
The cookies used on our websites have been placed in categories, based on the guidelines found in the International Chamber of Commerce UK Cookie guide .

Category 1 – Strictly Necessary Cookies
These cookies are essential to enable you to browse our websites and use the features. Without these cookies, services like the shopping cart will not work.

Category 2 – Performance Cookies
These cookies collect information about how you use our websites – for instance, which pages you visit most. We may use cookies to find out which parts of our sites are visited most often and how easy our websites are to use. This data may be used to improve our websites. Shopatron uses Google Analytics to collect this performance information. We may also use performance cookies to let affiliates know if you came to one of our websites from an affiliate and if your visit resulted in the purchase of a product, including details of the product purchased. These cookies do not collect information that identifies you. The information collected is merged for many users and is therefore anonymous.

Category 3 – Functional Cookies
These cookies allow our websites to remember the choices you make while browsing. For instance, we may store your region in a cookie to ensure that we show our website for your country. They may also be used to keep track of featured products or videos you may have already viewed to avoid repetition. The information these cookies collect will not personally identify you, and they cannot track your browsing activity on other websites.

Category 4 – Targeting Cookies or Advertising Cookies
These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign. They remember that you have visited this website and this information is shared with other organizations, such as advertisers.

Want to Know More?
If you want to learn more about cookies in general and how to manage them, visit AboutCookies.org. Please note that we cannot be responsible for the content of external websites. Alternatively, you can search the Internet for independent information on cookies.

Children’s Privacy
This site is not aimed to attract children and its objective is not to collect personal information from children. Anyone under the age of 18 should not use this site unless supervised by an adult. Shopatron’s goal is to comply with applicable laws and regulations relating to collection and use of information from children, including the Children’s On-line Privacy Protection Act of the United States and other applicable laws or regulations.

Security of Personal Information
Do not send us your payment or personal information via email or other unsecured transmission systems. You should protect your personal information at all times. You will only be asked to provide your information to us in a secure fashion via our website, fax, or phone.

Customers who buy through the Shopatron system are shopping on a secure server which encrypts customer’s credit card information and passwords. This makes it difficult for a third party to access or use your personal information in an unauthorized manner.

Shopatron has developed its service with security as a top priority. We use firewalls to help prevent access to information in our system and Secure Socket Layers (“SSL”) to encrypt your personal information and protect it from disclosure, destruction, modification, or use.

Your Choices
You can decide whether or not to provide personal information to Shopatron and withdraw your consent to us processing your personal information at any time. However, if you do not provide personal information or withdraw such consent you may not be able to make purchases, enlist services or access certain offers or options that may be of benefit to you. At the time you provide your information, we will also offer you a choice as to whether or not you wish to receive further communications about special offers, product information, or other marketing messages. We may provide this information to our business partners and suppliers. If you choose not to receive these communications, we will not use your personally identifiable information for this purpose.

You may choose to unsubscribe from notices of special offers described in the preceding paragraph. Shopatron provides you with the ability to unsubscribe at any time via the consumer account space noted on the confirmation of your order.

Changes to this Privacy Statement
Without prejudice to your rights under applicable data protection or privacy law, Shopatron may amend this Privacy Statement from time-to-time, and such change is effective upon posting on this site.

Shopatron Contact Information
If you would like to contact us with questions or comments concerning our Privacy Statement or if you feel your inquiry or request has not been addressed to your satisfaction, please contact Shopatron North America via email: support@shopatron.com or mail: Shopatron, Inc. 825 Buckley Road, San Luis Obispo, CA 93401 or Shopatron Europe via email: eusupport@shopatron.com or via mail: Shopatron UK, Ltd. Newport House, 19-21 Newport Street, Old Town, Swindon SN1 3DX.